Selling Art On eBay Part Two

art for sale sign

In part one of How to Sell Art on eBay, I discussed the reason why eBay could be looked at as a viable avenue for artists, in having another stream of income added to their marketing mix. In this post I’ll describe a little more about what I did and what you will need to do in order to sell art on eBay.
First set up your eBay account if you don’t already have one. When it comes to setting up your user name, don’t use something obscure. Such a name does nothing in helping to brand your artist name. So use your artist name. If it’s too long like mine I used the more unusual part of my name and that’s my last name Hagerman. So I used hagermanart which also coincides with my website address.
Next I decided I wanted to offer works only in the 9×12 size or smaller. I normally use linen for my studio works, but to keep canvas cost down and time spent on stretching, I ordered pre stretched cotton canvas from Sunbelt Manufacturing in Longview, TX. They offer a medium weave, portrait and gallery wrap styles at a fraction of what you would normally pay.
Next in order to make this eBay venture successful I needed to reduce painting time. To do that, I’m working with a technique whereby I block my work in with acrylic and over paint with oil highlights and embellishments. Again, this is a whole different product than my gallery work. Not only in materials, but, technique and time spent. I liken them to studies and sketches. Some of these have allowed me to experiment with ideas, and even try out different color schemes. They are still art works in their own right, but not on the same level as my regular stuff which is more detailed. Remember they’re a whole different fruit. However, in so doing these new clients have also become aware of my other studio works. I send a card along with their shipment featuring my studio work and web address and contact info along with a personal handwritten note.
Next you’ll want to get your shipping supplies in order. I ordered free regular priority mail boxes online from the post office ( to ship my work in. You could also pick some up at your local post office. You will also need a good postal scale to weigh your packages. I won a brand new digital scale from an eBay auction for next to nothing.  I also ordered from eBay some shrink wrap and some poly bags to package my art with. In so doing and paying promptly I got some positive feedback which you want. That’s imperative to establishing yourself as trustworthy. Vow to never receive anything but positive feedback. Think GREAT CUSTOMER SERVICE as your motto whether you’re selling or buying. Negative feedback can be death to your business. You may want to consider separating personal purchases with another account and keep your business separate and not mix the two if you’re concerned with privacy as other people can look at your feedback profile and see what you’ve purchased.
Also when it comes time to list your work, take good clear digital photos. This is what viewers are going to judge your work by. Bad photos may mean no bids. There should be no camera flash glare. Square them up. Crop out any unnecessary background using a photo editor program. You’re a professional so present it professionally.
In your eBay account you will go to the section on selling. The category you will want to list in is art direct from the artist. Write a good description for the title using good keywords for your art so people can find you. Think about what you would do to search for a particular type of art and if you didn’t know the artists name, how would you search for it? Don’t write a “beautiful joyous day under the clouds”. The only valid word would be clouds. Someone might search for that if they wanted a painting featuring that. Use those other adjectives in the descriptive field where you will write about your work.
Also set your work as an auction with a starting bid of only a penny. Did I hear you gasp in horror? That’s right I said a penny. Don’t set a reserve amount or bother with a buy now option. Why? People who go to eBay are looking for a deal. Not to pay full retail. They are not there to buy but to WIN. Setting your auction at only a penny encourages bidding. When someone else notices a bid they sometimes want what other people want so they too want to bid, but then the other person doesn’t want to lose so they bid again and so on. This is what has the potential to drive the price up and up. So far in my own experience the results have varied in winning bids from $41-$400. I still consider this as being positive for just starting out. In part one of selling art on eBay I mentioned that within just the first 30 days, 13 paintings sold with a retail of nearly $2000. I can’t guarantee you’ll have the same results, but, if you’re prolific enough in offering several pieces each week you increase the potential amount of your earnings. Also set the time of your auction to run for 7 days and set the start and end time to 6PM Pacific Time. I first chose Friday evenings, but many people are out and about on Fridays, so I switched to Sunday. If you have multiple offerings, select the start and end times for each auction item 5 minutes apart. The reason is if someone misses out on one item they may have time to bid on another of your works.
If you were going to strive to use eBay as a primary source in your marketing, it would be best to have 4-6 artworks to sell each week.  I try to at least have something every week, but life happens and I may not get something out due to other priorities. However, if you’re going to do this, don’t give up or quit too soon. Do it with a mind set of sticking with it. In essence you’re trying to develop a side business with your art that can help get your name out, but do it just as professionally as your other endeavors and realize it may take some time to get noticed. Even if you do not want to develop it as a side business, you could look at it as a means to an end. For example: You want to make a painting trip or to scout out galleries in other cities and you would like to fund the project, eBay could help you to achieve that goal.
There’s a lot more to this and I’m not trying to write a book on it because there’s already one out there that’s very good. What I have just shared includes some of the points that I learned from the book “The Mystique of Marketing Art on eBay” written by Jack White. If you think selling art on eBay would be of interest to you I would suggest buying his book. I did. It’s an easy read and it’s short and gets to the heart of the matter. Reading it will help you from making needless mistakes that could hinder your success. The tips you will learn from this book will save you time and disappointment and help you decide whether or not eBay is a good fit for you. You can take a look here as well as Jack White’s other marketing books.
If I have something listed on eBay at this particular time, you can see an example of how I set my listing up by visiting and click on one of the listings. If nothing is listed, I’m probably working on a studio painting.
Hope this will help you consider selling art on eBay as an alternative to taking on a “regular” job should circumstances lead you to consider that as an option or simply consider it as an added revenue stream to your current art marketing mix or as a means to fund some other art endeavor.
If you have other thoughts about using eBay or you’ve had experiences with it, negative or positive, please share.

5 thoughts on “Selling Art On eBay Part Two

    1. whartist Post author

      At this time Vanessa, I do not have an eBay shop as I’m just starting out. Even then I’m not sure it’s all that practical, until you’ve developed a following or have a large volume of items, I found the extra expense to have an eBay store not worth it. Plus you need to keep your expenses low.
      I don’t always have something listed each week. Such as this week I’m working on studio paintings that will be going to the galleries. I’ll be posting some of that soon. However, you can find my listings (when I have them )on my member profile at:
      You can also take a look at one of my past eBay auctions to get an idea of the format.
      Be sure to check out the seller information (upper right) and how I have the about ME section. This is something you will want to have. In order to develop that page, once you’re signed into your account, scroll to the bottom and find the Site Map. Once there, look on the right side and find the heading “Connect.” Then click on About Me. You should be able to take it from there in setting up your page. It’s pretty simple.
      You’ll also want to set up your sales tax for your state. ON your My eBay page click on account. (upper left area) Then site preferences. Expand the section Payment from Buyers. Click Show on the right to do that. Then click on tax table. Select edit and then scroll to your state, put in your sales tax rate, then click save. When it comes time to list an item and you’re filling out the information, look for the section called Add Other Details. Click on Add or Remove options. Click the box under sales tax. That way sales tax will automatically be added when your item sales to someone in your state. If you don’t have this checked it won’t add it. I didn’t know about that and had to eat the sales tax on one of my items.
      I know this is more than you asked for, but it’s info you’ll probably need.

      I haven’t used the other sites you mentioned, although I do hear quite a bit about Etsy, but that’s a selling format than auction. It wouldn’t hurt to try out both.
      I’ll try to take a look at the article on pinterest and copyright issues. Perhaps I’ll see something I can give my two cents on. Thanks for sharing.

    1. whartist Post author

      I’m glad you found the article informative Vanessa. Let me know how it works out for you. Once you have all your ducks in a row so to speak, you will also want to get the word out about your eBay auction even before it goes live and hopefully build some enthusiasm for it. Use your email list of those who have opted in to receive email updates from you. You can also individually email people on your contact list who you think would be interested. To clarify the difference between your email list and contact list if you’re in doubt, here’s a great clarification on the artbizblog. Also let your customers know about it via snail mail if you only have a physical address for them. Talk about your auction on your website, blog and social networks that you use. Before the auction ends, send out a reminder email about the close time for the auction. People get busy and forget. I did that and noticed I received additional bidding activity after sending out a reminder a day or two before the auction ended.

      One final tip. If what you are auctioning off is different than your regular work, make that clear in your description or newsletter that you might send out, so that those who already are familiar with your work, understand what they may be bidding on. They may think they’re bidding on an apple, but you may be offering a whole different fruit. The more they understand what they’re bidding on, the better.


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